• @[email protected]
    link
    fedilink
    English
    40
    edit-2
    3 months ago

    This is one of the reasons I hate and ignore all advertising. Commercials have NO IDEA who they are marketing to anymore. All I can think about when any commercial or advert plays is how fucking out of touch the company is to be showing the product getting used in a 26000 sq foot house EVERY TIME. I don’t have a garage, I don’t have a lawn, I don’t have a basement, I dont have a house, I don’t have a dog, I don’t have kids because none of this shit is sustainable or affordable. What world are you marketing to you board rooms upon board rooms of assholes?

    If a vacuum cleaner company wants to correctly advertise a vacuum to the masses, they would now have to have the commercial show a lonely man getting off of the night shift of his 3rd job, taking a bus back to his squalor closet of an apartment, and then passing out gazing at the vacuum which has been sitting unused in the corner of the bedroom for 8 months, because the only world where he has the time and energy to use it is in his fucking dreams.

    • @[email protected]
      link
      fedilink
      English
      6
      edit-2
      3 months ago

      And funnily enough ads are way way more targeted now than any other time in history.

      Apart from the obvious privacy concerns i actually prefer non targeted ads, because they are less effective.

      • @[email protected]
        link
        fedilink
        23 months ago

        But of course, you’re auto-opted into personalized ads and the majority of users couldn’t be bothered to figure out how to opt out

    • @[email protected]
      link
      fedilink
      103 months ago

      I don’t think Hollywood and advertising are out of touch, they know what they’re doing. They’re not just selling products, they’re selling an ideal. It’s about shaping how people see the world. For working-class viewers, it feels fake because it’s their reality being distorted. But for middle and upper-class audiences, it subtly shifts their perception, makes working-class life look manageable, maybe even confortable. They know it’s not 100% accurate, but they don’t realize how far off it is. That’s the real effect: it makes things look better than they are, and pushes people further out of touch without them realizing it.

    • @[email protected]
      link
      fedilink
      73 months ago

      How many Mercedes and Audis are actually sold vs the ridiculous amount of commercials they run? It really feels like people in this country are living in two different realities

      • @[email protected]
        link
        fedilink
        English
        23 months ago

        To be fair, the important part about buying a Mercedes isn’t that you know what a Mercedes is, it’s that others know what a Mercedes is before you drive past them.

      • @[email protected]
        link
        fedilink
        73 months ago

        They’re not for people looking to bought a car but for people that already bought one. To reinforce that they took the correct decision and that the next one they bought should be another of the same brand

  • @[email protected]
    link
    fedilink
    English
    21
    edit-2
    3 months ago

    When I was a kid growing up in the Middle East in the 80s and 90s I idolized the hollywood/US TV western lifestyle. They all seemed so effortlessly lavish and nice. All sitcom/domcom families had large homes and all the kids had their own rooms and those kids didn’t need an allowance. They could get jobs like waitresses or paperboys that earned a half decent pay that allowed them to afford whatever the hell they wanted. I lived in Dubai they forbade all child labor. Even if those laws were ignored in some circumstances, they were generally quite strictly enforced. So unless you were a debt-slave camel jockey kid, you were not going to work at any job.

    I legit thought that that was the reality of many people. Even young adult slackers with chronic unemployment issues still somehow had small houses bigger than any apartment I knew. Of course this was myth, and ever since the 2000s rolled along with nearly 40+ years of stagnant wages AND rising costs of everything else meant that that idea is dead.

    • @[email protected]
      link
      fedilink
      English
      123 months ago

      Grew up in the ghetto of the US.

      Would watch Fresh Prince and Family Matters and like “WOW look at that. Their house is so pristine. Everything looks new. Everyone has their own room. People sit at a dining table.”

      My house was dark, smelled funny, full of random junk and we’d have mattresses on the floor to fit a large family.

      All my hood friends had the same experience. I had friends whose bedroom also their living rooms.

      Now I have friends who have a lot of money. 6 figure incomes and everything. Their house is slightly better looking, but that’s about it. Still full of stuff. Messy if you surprise them on a off day.

      Average American is no longer the standard for quality living.

      • @[email protected]
        link
        fedilink
        English
        12 months ago

        Yeah. Movies and TV really painted a highly unrealistic view of American life. Also Hollywood positively sucks at depicting poverty accurately. The home you lived in is something even many poor people in the middle east don’t live in.

  • @[email protected]
    link
    fedilink
    English
    19
    edit-2
    3 months ago

    I’m always sort of happy when I see realistic apartment situations. Like how Ruby Sunday on Dr. Who lives with her foster family as an adult.

    • @[email protected]
      link
      fedilink
      193 months ago

      Sopranos have a tidy house but they have a maid, when tony lives on his own, his house is littered with dirty laundry, cereal bowls, pizza boxes and tony isn’t wearing pants. I appreciated the realism of that show

  • @[email protected]
    link
    fedilink
    303 months ago

    This is one of the reasons nobody likes movies anymore. Hollywood is so disconnected from the struggle of the working class it’s just sad. The Oscar’s have become a joke

    • @[email protected]
      link
      fedilink
      12
      edit-2
      3 months ago

      You got me thinking over here.

      Perhaps it’s a two way street, and both sides have changed.

      It used to be that people wanted to suspend their beliefs for an hour and a half and live in a fantasy. I feel like most people look more for reality and relatability in cinema these days, but Hollywood is still trying to provide the escape.

      It’s just not lining up.

      • @[email protected]
        link
        fedilink
        3
        edit-2
        3 months ago

        My theory is Instagram and “insta-type-influencers” stole that market. It’s glamour fantasy, distilled. Less attention required, no complicated movie stuff in the way. And it gets a lot of eyeballs.

        Glamour movie celebs are relics coasting on inertia, hence the constant stories of a $10 million paycheck for one movie being, uh, unsustainable.


        Hence, I’m hoping Hollywood has a “medium sized” indie renaissance kinda like gaming is having now. Animation and filming is still pretty expensive, but it feels like tech has to be eroding the mega studio cost advantage.

  • @[email protected]
    link
    fedilink
    43 months ago

    Or grandma, the widowed, retired elementary school teacher, whose deceased husband owned a neighborhood flower shop.

      • @[email protected]
        link
        fedilink
        English
        13 months ago

        My house was £52k in 1997. Increased 350% when I bought it in 2023 and we got quite a lot taken off as it needs quite a bit of work. Heating didn’t work properly, didn’t have cooking facilities, a lot of the plaster isn’t actually attached to the walls very well - that one I only fixed the worst patches myself but think I did a reasonable job of it.

    • Jyek
      link
      fedilink
      23 months ago

      That’s not unreasonable. Starting a small business is manageable with business loans which you can get from a bank with nothing more than a well written business plan. If the flower shop makes more than the business spends on rent, labor and supplies any normal schmoe can have a neighborhood flower shop.