Now when you say “care about their privacy” do you by any chance mean buy something? I just want to know what you’re asking for help with here.

They need to have a reason to care. Are they or people close to them in danger if they don’t put effort into increasing their privacy? What steps do they need to take to switch to alternatives, and does what they gain from taking those steps outweigh what they lose? Is your advice oriented around the context of their own lives, or are you telling them to do things because a bunch of people on the internet told you to?

These questions themselves are also very contextual, especially with different political orientations. For instance, if someone distrusts the government, then their definition of “danger” may include the government reading their conversations, which in this case it is a lot easier to convince people to switch to FOSS or more secure platforms like Signal (and I’ve convinced nearly everyone I know to use it, both conservative and progressive/leftist, because they distrust the government and large tech corporations). Whereas if someone thinks the government is alright, then they won’t give a shit. So I’d say that considering and discussing their political beliefs and making sure they align with valid reasons to make changes is an important step before telling them how they should do things.

If you’re in the US, you could point to the news. Even garden variety libs should be a little nervous about the increasing police state

“You don’t care about privacy? Why not give me your bank login, then”

More seriously, You don’t have to convince people of anything. Sooner than later some huge leak will happen or anythign more intimate that will still impact them, say, like the story of this dad sending a pic of some intimate part of their sick kid’s to their doctor and being flagged by Google AI and being arrested for sharing child porn. And then they will realize why it mattered to protect our privacy.

The only time an average person will care about privacy is when it’s taken away from them. Generally speaking, people just don’t care so don’t worry about it too much.

I am privacy conscious and care about privacy even though I don’t care too much about my own personal privacy just for privacy’s sake.

Privacy advocacy runs deeper than just protecting your own data. Convincing someone to care about “their privacy” is more straightforward when they face a real threat. For example, a journalist in Mexico writing about a politician linked to organized crime has every reason to avoid being easily tracked. That person is not going to post their location on Facebook.

But most people aren’t under direct threat. If you read my texts, you’ll find casual conversations with family and dinner plans. I’m not afraid of someone showing up at my door, so I’m fine sharing my address to get a package delivered. Getting ads is a minor annoyance.

Still, I care about privacy. Not necessarily mine, but privacy as a principle. I care about what surveillance capitalism does to society. Even if my personal threat model is easy, I want tools and systems to exist for people with harder ones. Privacy is part of the kind of world I think we should live in, and its erosion usually points to larger structural problems.

So back to the question. It’s easier to convince someone to care about privacy if they feel directly threatened. But if they don’t, you need something else to make them give up convenience in the name of privacy. That something is ideology. You’re asking how to shift someone’s ideological framework. That’s hard, and not something you can do for them. You can recommend good material, share your reasoning, explain what led you to care. But they have to engage with the ideas themselves. Like with exercise, you can’t build someone’s muscles for them. You can’t implant the ideology, but you can create the conditions for it to take root.

I have friends who care about privacy but they need phones that can do Uber and washing machine apps. So I’m the only one i know with a private FOSS phone.

for the presentation part, watch standup. watch them construct the story, the path they guide you through, how it all comes together. notice how they lay it out, every syllable, every stutter, how it’s all in the service of delivery. planting and harvesting the callbacks. inadvertently, you’ll start picking up on techniques and implementing them and you’ll notice people hanging on your every word.

as to the actual part converting them over, determine who you’re talking to. if people are aware of the issue but are apathetic about implementing change, that presents one set of issues. if they’re completely unaware that there’s a problem, you’re better off changing environments.

I have an easy job, in my roles I implement the privacy aspect for tech-illiterate people from a security standpoint and I have a dictatorial position - they have to listen to me. I also don’t have tech debt when I implement their IT strategy, i.e. there’s never an issue with an OS or app they love or are used to. all of that is way, way harder when faced with someone who can’t imagine life without a $1000 easily breakable/losable/stealable slab of glass with the blue bubble and the tiks and toks and whatnot.

edit: there’s this thing https://www.theguardian.com/technology/2025/may/24/what-i-discovered-when-i-asked-amazon-to-tell-me-everything-alexa-had-heard I just saw at HN. this dude having a blissfully ignorant walk down melancholy lane, pondering the details of his decade-long spyware-ridden life, completely oblivious to their most intimate family shit just being out there in the world, for anyone to abuse just so he can be a more effective consumer. reaching those people, although possible, is such a tremendous effort I don’t think it’s worth it.

Most people are all like: “derp derp! Nothing to hide nothing to fear duuuuur 🤤”. There’s no reasoning with them. Don’t beat yourself up over it.

the easiest way to get them to care is if someone is actively invading theirs.

Many folks are against might in some shape or another. If you play on this, you might get folks aboard.

From there you can show how the eye of the might is greatening their force. Light them towards greatening the force of the folks through withering the eye.

are these like RL convos, how do you enter a convo about changing their minds about privacy

Stalk their social media accounts to prove a point.

Start by your own privacy.

I boarded that train about twenty years ago. I tried the evangelizing route. I failed miserably. Which led me to care for myself first and foremost.

I started by abandoning Windows. Not of my own volition; I bought a computer that had no OS. Enter Linux. None of my family, friends or acquaintances understood. It was all about the convinience. When my machines started outperforming while outliving theirs, it caused a ripple.

Then came the usual slew of questions: where can I get a free anti-virus, office, media reader, whatever? That was when I introduced FOSS. After the initial resistance, things just settled into place. LibreOffice works. VLC works. PeaZip works. Thunderbird works. Etc.

When smartphones became a thing, I started moving as fast as I could towards FOSS. This made things a bit more laughable as “free” android applications are ubiquous. But they fill your phone with junk and ads. While my apps provided me ease of use, safety, security and privacy.

But when push came to shove, I just refused to join. First I left FBMessenger. I never boarded Whatsapp. I never entered Instagram or any major social networks. I discovered Signal and remained there.

It’s my way or no way.

The thing is, people by and large don’t want to be convinced. They want their convenience and ease of use, they don’t want to learn a whole new paradigm, least of all one that requires constant vigilance and understanding of the risks. I can’t blame them, they have a lot on their mind, and their existing skill set might not be relevant to privacy issues. People in general resist change and effort. I do. You do too.

It’s less about you, and more about them. People will only start taking steps when it all clicks for them. What the catalyst will be is impossible to tell, since people are wired differently. All we can do is talk about privacy and advocate for it with people who are willing to have the discussions. Don’t expect to go in and change people’s minds. It’s horribly difficult and you will be disappointed. Instead, think of it as giving people perspectives and starting points for their own journeys. If something happens and they are finally willing to start doing the work, they will at least have some context and words, labels to use. They may even come to you for more. They may not.