College Board shares SAT Scores with Facebook, TikTok, and others

https://gizmodo.com/sat-college-board-tells-facebook-tiktok-your-scores-gpa-1850768077

"Gizmodo observed the College Board’s website sharing data with Facebook and TikTok when a user fills in information about their GPA and SAT scores. When this reporter used the College Board’s search filtering tools to find colleges that might accept a student with a C+ grade-point average and a SAT score of 420 out of 1600, the site let the social media companies know. Whether a student is acing their tests or struggling, Facebook and TikTok get the details.

The College Board shares this data via “pixels,” invisible tracking technology used to facilitate targeted advertising on platforms such as Facebook and TikTok. The data is shared along with unique user IDs to identify the students, along with other information about how you use the College Board’s site. Tok, and a variety of companies."

#privacy @privacy