Yes they do absolutely. Turn on the TV and see colourful ads of young hipsters using Apple products and dancing to trendy music.
If Apple products did not need awareness then Apple would not spend billions of $ a year advertising them.
Corporations aren’t stupid they don’t waste money and resources on ineffectual efforts.
People need constant reminder of Apple products otherwise why would anyone buy an phone with half the capabilities of the competition and 4x the price.
This post is likely a different kind of ad, one which gets people taking and thinking about Apple products which keep them top of mind.
Your observation is correct about Apple marketing, but this post is not an ad. My takeaway is that people who spend a massive chunk of their annual income on these phones are idiots, unless they use the phone to the 5 year mark, in which case the phone’s cost becomes overall cheaper. A refurbished year old iPhone is the best iPhone, if one really has to buy one.
People are aware of Apple constantly and it’s extremely hard to forget about them; the ads are made to incentivize you to buy them. This post does not do that. Would an article about AOL’s discbombing marketing strategy released during that time be an ad? Just making people know these exist doesn’t incentivize anyone except fanatics; to incentivize them you need to tell people about the features, not the expensive freaking price.
Apple is a tech company that markets itself as a luxury/lifestyle company. People already know the image, and those who didn’t already find value in Apple or luxury products will not be accepted by such images.
Can we please just cut down on the cynicism? Do Apple products even need awareness?
Yes they do absolutely. Turn on the TV and see colourful ads of young hipsters using Apple products and dancing to trendy music.
If Apple products did not need awareness then Apple would not spend billions of $ a year advertising them.
Corporations aren’t stupid they don’t waste money and resources on ineffectual efforts.
People need constant reminder of Apple products otherwise why would anyone buy an phone with half the capabilities of the competition and 4x the price.
This post is likely a different kind of ad, one which gets people taking and thinking about Apple products which keep them top of mind.
Your observation is correct about Apple marketing, but this post is not an ad. My takeaway is that people who spend a massive chunk of their annual income on these phones are idiots, unless they use the phone to the 5 year mark, in which case the phone’s cost becomes overall cheaper. A refurbished year old iPhone is the best iPhone, if one really has to buy one.
People are aware of Apple constantly and it’s extremely hard to forget about them; the ads are made to incentivize you to buy them. This post does not do that. Would an article about AOL’s discbombing marketing strategy released during that time be an ad? Just making people know these exist doesn’t incentivize anyone except fanatics; to incentivize them you need to tell people about the features, not the expensive freaking price.
It absolutely incentivizes the target audience. Apple isn’t a technology company they are a lifestyle company. They are selling an image.
Apple is a tech company that markets itself as a luxury/lifestyle company. People already know the image, and those who didn’t already find value in Apple or luxury products will not be accepted by such images.