I often see the sentiment that YouTube and adblockers will be forever locked in a cat-and-mouse game. However, for many years now, Twitch has entirely eliminated adblocking on desktop web.
What is stopping YouTube from replicating Twitch’s advertising strategy of embedding ads directly into their videos?
If it was a few bucks a month, sure. $14 a month? LOL no. Google’s one of the richest companies in the world, they don’t need the money, much less that much money. It’s just greed, pure and simple.
I just got an email today that they’re raising the price to 13€ here in Germany starting December. I think I’ll pass and go the pirate way again. That aggressive behaviour against adblockers while also raising the prices feels like a scummy move.