I often see the sentiment that YouTube and adblockers will be forever locked in a cat-and-mouse game. However, for many years now, Twitch has entirely eliminated adblocking on desktop web.

What is stopping YouTube from replicating Twitch’s advertising strategy of embedding ads directly into their videos?

  • @[email protected]
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    222 years ago

    Man I’d happily pay for YouTube if every video didn’t spend half of it banging on about their sponsor

    • taanegl
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      72 years ago

      You know how you can spend that time? This comment is sponsored by Raid Shadow Legends.

    • Kiwi_Girl
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      402 years ago

      Recommending Sponsorblock Add-on if you are not familiar with it already.

      Kind Regards!

        • SanguinePar
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          2 years ago

          How does that work? Do these blockers somehow know which part of a video is sponsored material? Or is it crowd-sourced (for want of a better term) with people manually submitting reports of sponsored sections which are then applied for all users?

    • egged [they/them, comrade/them]
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      72 years ago

      If you’re using desktop, SponsorBlock is a pretty good extension for this. Works for most browsers and auto-skips right over most sponsored segments. I don’t think YouTube is fighting this sort of adblock since it doesn’t actually target the “actual” ads, just skips to certain video times.