I feel like billboard ads for actual brands were on billboards in racing games in the PS2 era. Or like product placement for a Nokia Sidekick or something.
Real brand ads are going to be a thing in any racing game that has a real world license. Or even without a license, since Pole Position had Marlboro and Pepsi billboards in 1982.
One of the Need For Speed games definitely had serious product placement for the Sidekick (which was not a Nokia phone btw).
They had a live update system for Burnout Paradise and whatever the latest Battlefield was back then which allowed them to change the ads displayed on in-game billboards, some of which were Obama’s campaign ads.
EA has really been at the “forefront” here though, I remember when they put a Rexona ad in the pause menu of one of the late 90s FIFA games.
One of the most asinine things I’ve seen was some ultra graphic “realism” mod for GTA V and they replaced all the fictional, creative advertisements and brands for real life billboard ads from McDonald’s, coke, marvel, etc.
I know in Battlefield 2142 they had generated ads on billboards. The game came with a little card in it telling you that by playing the game you agree to the terms of the ads.
Didn’t they try this like 15 years ago?
I feel like billboard ads for actual brands were on billboards in racing games in the PS2 era. Or like product placement for a Nokia Sidekick or something.
Real brand ads are going to be a thing in any racing game that has a real world license. Or even without a license, since Pole Position had Marlboro and Pepsi billboards in 1982.
One of the Need For Speed games definitely had serious product placement for the Sidekick (which was not a Nokia phone btw).
The early 2000s were a long time ago, okay? Lol
Yeah, like 15 years ago they wanted to add live updates to which ads are present and targetted ads iirc. At least for FIFA.
They had a live update system for Burnout Paradise and whatever the latest Battlefield was back then which allowed them to change the ads displayed on in-game billboards, some of which were Obama’s campaign ads.
EA has really been at the “forefront” here though, I remember when they put a Rexona ad in the pause menu of one of the late 90s FIFA games.
Flashback: Obama Advertises In Video Games During 2008 Election
Biden did it too
https://www.polygon.com/2020/11/2/21545771/joe-biden-fortnite-campaign-creative-map
Wtf isn’t Fortnite players like 99% children? How would Bidenjugend help win an election?
One of the most asinine things I’ve seen was some ultra graphic “realism” mod for GTA V and they replaced all the fictional, creative advertisements and brands for real life billboard ads from McDonald’s, coke, marvel, etc.
and they replaced the fictional cars with real cars, I hated that
Yes, I remember in the mid to late 2000’s seeing in-game billboards for movies like Tropic Thunder and Book of Eli in EA’s Battlefield: Bad Company.
I know in Battlefield 2142 they had generated ads on billboards. The game came with a little card in it telling you that by playing the game you agree to the terms of the ads.
Battlefield 2 had a special map released called Highway Tampa that had Intel ads in billboards and shit. I think that same map was ported to 2142.
Good map, modders later on removed all mentions to Intel lmao