Twitter is transforming into X, as the site’s former bird logo has now been replaced by an official new X logo. Elon Musk, who owns the transformed social media site, began signaling the change early Sunday morning with a series of tweets, starting with one that said, “and soon we shall bid adieu to the twitter brand and, gradually, all the birds.”

  • Xeelee
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    2 years ago

    Buy one of the most recognisable brands on the planet and then just toss it overboard and replace it with something totally bland. Only a true business genius could come up with an idea like that.

    • FfaerieOxide
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      42 years ago

      Yeah, but for a little while at least he’ll have an X that hasn’t left him.

  • TingoTenga
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    2 years ago

    I have a hard time imagining that a letter individually considered, with only minimal stylization, will not have lots of issues for being protected and defended as a trademark.

  • hellishharlot
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    332 years ago

    I’ve never been more sure of my decision to move to the fediverse. Y’all still on Twitter should go make a mastodon account

    • brothershamus
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      52 years ago

      Is there a recognized excellent guide for non-techy-people-moving-from-twitter-to-mastodon?

      I don’t twit, but I can see how it would still baffle the average user.

      • loobkoob
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        32 years ago

        I don’t know about guides, but I do agree it can be a little confusing. Trying to work out what instances are and which one you should join is difficult until you understand the concept and a little about how the tech works - it’s the same with the threadiverse. Realising it’s like email domains is what made it click for me.

        And if you personally ever decide to get into Mastodon: you’re on kbin already, which federates with Mastodon and has support for microblogging, so you don’t even need to do anything new - you just need to start using that functionality on kbin!

        • brothershamus
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          22 years ago

          Yeah I just know a lot of people who barely understand passwords, and moving to a new platform that isn’t exactly the same is going to be a frustrating exercise which ends in them staying on the old platform. It needs to look, act, and feel like twitter in all the ways they’re used to for it to carry the largest group of non-savvy users.

          And remember they don’t read manuals or FAQs or anything, so . . maybe a viral tiktok or youtube something, I dunno.

  • MxM111
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    182 years ago

    Click X to go to Twitter. No the other X - you just closed the window.

    • _haha_oh_wow_
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      112 years ago

      Closing the window seems like a better choice, let’s call it a happy accident.

  • xc2215x
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    42 years ago

    This seems like an Elon decision that he likes not one that is good for the site.

  • Staark
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    112 years ago

    Musk is one of the biggest cretins I have ever witnessed. Why is he destroying an easily identified, well known brand logo and replacing it with an X?

  • AFK BRB Chocolate
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    32 years ago

    He’s wanted an X company for so long - it feels like something from a teenager desperately trying to be edgy.

    He got x.com in 1999, trying to make an online bank. He then bought/merged with a company that was doing an online payment system, envisioning it as part of X, but that got rebranded to PayPal and ended up being spun off separately, ultimately bought by eBay. The online bank thing failed.

    I think he’s probably going to try to make Twitter the base for a new online bank thing, but I hope not too many people are dumb enough to trust their money to Musk.

  • SpaceMonk
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    102 years ago

    I know these articles get made but they don’t have to get posted.

  • lemonflavoured
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    22 years ago

    Ah yes, rebranding while in the process of losing loads of users because of your own stupidity! That’s sure to go well!

  • LChitman
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    42 years ago

    Has anybody considered that Musk could be engaging in a Trading Places style billionaire competition, wherein the players try and trash their multi-billion dollar tech company faster than the others?

      • LChitman
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        12 years ago

        Not sure, the other big companies have lots of individual issues and scandals but Twitter is way ahead, and it seems like there is something new every week. Musk must be winning so far.