cross-posted from: https://lemmy.world/post/19466667

Money, Mods, and Mayhem

The Turning Point

In 2024, Reddit is a far cry from its scrappy startup roots. With over 430 million monthly active users and more than 100,000 active communities, it’s a social media giant. But with great power comes great responsibility, and Reddit is learning this lesson the hard way.

The turning point came in June 2023 when Reddit announced changes to its API pricing. For the uninitiated, API stands for Application Programming Interface, and it’s basically the secret sauce that allows third-party apps to interact with Reddit. The new pricing model threatened to kill off popular third-party apps like Apollo, whose developer Christian Selig didn’t mince words: “Reddit’s API changes are not just unfair, they’re unsustainable for third-party apps.”

Over 8,000 subreddits went dark in protest.

The blackout should have reminded Reddit’s overlords of a crucial fact: Reddit’s success was built on the backs of its users. The platform had cultivated a sense of ownership among its community, and now that community was biting back.

One moderator summed it up perfectly: “We’re the ones who keep this site running, and we’re being ignored.”

  • @[email protected]
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    88 months ago

    What trips me out is that somehow they still have the video of the dude that somehow survived after blowing his own face off with a shotgun. It’s fucked up, sad and sickening.

    Honestly I would have just put him out of his misery if I had found him like that. And no, I will not be linking that video here or anywhere for that matter, it’s pure nightmare fuel.

      • @[email protected]
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        78 months ago

        The point is that once they went public, they said they were gonna be removing certain horrible communities, and the particular community that particular video is on would have been like at the top of the list if I was in charge of Reddit.

        But honestly I don’t give a flying fuck.

  • sunzu2
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    188 months ago

    Corpos gonna corpo, there is a lesson here folks but people reading this right now, already know this.

  • Seraph
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    1608 months ago

    They banned bots from WholesomeMemes and there were no posts for 2 days. Dead Internet is now, and it’s at Reddit.

    • @[email protected]
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      68 months ago

      That subreddit always seemed so off-putting to me and now I know why. I don’t hate wholesome stuff, but there was just something off about that subreddit that I couldn’t put my finger on.

    • @[email protected]
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      108 months ago

      Let’s be honest, most of Reddit’s default subreddits (or whatever the fuck they’re called now) are basically just karma farms with no real moderation beyond removing extreme content. The real value of Reddit has always been in its smaller, niche subs. But as those grow in popularity, they end up having the same problems as bigger subs.

  • @[email protected]
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    478 months ago

    they’ll be fine. as evidenced by twitter, there is absolutely no amount of enshittification that will make some people leave

      • Annoyed_🦀
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        8 months ago

        Digg era is very different than today. Peak user for Digg is 30million, while Reddit and Twitter is 330million and 368million respectively, almost 10 times the different. As demonstrated by Twitter, even in its worst form they only lose like 30million user. Reddit won’t go anywhere, the vibe though, will.

      • @[email protected]
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        58 months ago

        That only works when there’s competition. There’s like 5 sites left on the Internet. It’s been centralized and monopolized.

      • Optional
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        208 months ago

        Fuck, I remember Yahoo.

        It was never cool but in the stone age it was hip for about 30 minutes.

      • Nutomic
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        68 months ago

        Interesting, I never used digg and didn’t know about it’s history. It seems like they could have easily fought back bots with captchas, email verification, phone verification and so on.

        • madjo
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          78 months ago

          Phone verification? In 2010? Only 20% of US citizens had a smartphone in 2010. That kind of verification was extremely rare at the time. Privacy was still very much a thing, sites that requested personal data like that was regarded with suspicion.

          • Nutomic
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            48 months ago

            I mean phone number verification like steam does. It’s only one of many possibilities when you are a major company.

    • Altima NEO
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      118 months ago

      I keep seeing YouTubers who host their own subreddits still mentioning Reddit a lot in their videos. Yeah, some people probably don’t even care what happened.

      • @[email protected]
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        88 months ago

        A big streamer I watch is sorta in that camp. He mentions his subreddit all the time and it’s an active part of stream/communication with chat, he bitches at reddit and it’s broader base all the time but I see no signs of moving away from it.

    • @[email protected]
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      38 months ago

      That’s because there will alway be new 10-year-olds who are just discovering “new” parts of the Internet. They are growing up with the enshittification, so they don’t know that things were better before they were born.

    • @[email protected]
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      248 months ago

      Hasn’t Twitter lost ~30 million active users, about 10%, since Musk bought it? Plus there’s probably going to be a couple million more gone from the Brazil ban.

      • @[email protected]
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        88 months ago

        I’m also willing to bet a ton of the remainder are bot or alt accounts for people too.

        My girlfriend doesn’t use Twitter but the platforms she does use she has multiple accounts on and I bet a lot of people do that too.

        • AwkwardLookMonkeyPuppet
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          68 months ago

          Musk himself said there are way more bots than he thought when he was trying to weasel out of buying the site. That was before AI that could solve recaptchas, and respond like a human. Imagine how many bots there are now.

          • @[email protected]
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            28 months ago

            Reminds me of the handful of big subs on reddit who had no new posts for days when they banned bots lul.

  • @[email protected]
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    8 months ago

    And now they’re teeming with bots* and drove away the power users. Look how many posts and comments they’ve lost in the last year just from me alone.

    Edit:

    The beauty of Reddit was its decentralized structure.
    Users created and moderated their own communities with freedom and autonomy, and it led to an explosion of niche interests and discussions. Want to debate the finer points of medieval weaponry? There’s a subreddit for that. Obsessed with pictures of birds with human arms photoshopped onto them? Yep, there’s a subreddit for that too.

    Took a bit but I’m glad we found the actual decentralized structure we needed

  • @[email protected]
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    8 months ago

    Reddit’s strength has always been its community

    There’s something nobody talks about much when it comes to reddit. It’s that the internet has moved past community. It now revolves around monetized “influencers”. Nobody fosters community for the sake of it anymore.

    Reddit has outlived its time. It’s apparent they’ve been trying to evolve with the times but the platform isn’t fundamentally geared towards this coporatized era of the internet. They’ve been trying to pivot the platform into social media style. Users now have profiles with avatars, bio text, followers/subscribers. There’s now a social graph. The big picture with these things is they’re trying to make it into a corporatized social platform like all the rest.

    The problem isn’t reddit itself. It’s the internet that isn’t geared towards community anymore.

    • @[email protected]
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      48 months ago

      It’s the internet that isn’t geared towards community anymore.

      It’s more like people aren’t geared to community, not the internet.

      • @[email protected]
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        128 months ago

        I very strongly disagree. It may appear that way, but community is simply less profitable than “influencers”, so communities aren’t invested in. Social media and even following influencers/content creators is an example of people looking for community, just not having healthy communities to pick from.

        • @[email protected]
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          18 months ago

          That’s not the internets fault though. That’s a people fault.

          People aren’t willing to support the communities they want so they don’t get them as people find other ways to finance them.

    • @[email protected]
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      8 months ago

      Maybe the problem is that they’re all trying to be the same goddamned thing, like how there are 15 or more goddamned hamburger chains.

      “We want to be like facebook! Also like Youtube and twitter and tiktok! And like Instagram!”

      Maybe if they stuck to their speciality and strengths, pick a lane and stay in it, they would prosper. But no! God forbid!

  • Nytefyre
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    788 months ago

    And Spez’s response?

    “OMG! STOP GOING DARK OR I AND MY LEGION OF SLIME ADMINS WILL REMOVE YOU FROM POWAH!”

    And so he did which is why some subreddits came back from being dark. Some subreddits submitted to their own fates. Other subreddits reluctantly came back, proving the protest was just a mere farce that amounted to a nothingburger.

    And what did Spez do after the whole fiasco? Why, he punched Reddit into now being Public. Completing what people had long speculated that he’d do.

    And what did Spez do after that? He’s now rolling out the concept that Subreddits will be monetized.

    Spez has ultimately learned nothing from these incidents and expects it to get better, with that stupid shit eating grin on his face because he huffs and breathes in all of Musk’s farts.

    • AtomicHotSauce
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      258 months ago

      he huffs and breathes in all of Musk’s farts

      This is comedic gold. But the bad part? I envisioned it. Thanks a lot.

    • @[email protected]
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      188 months ago

      Spez has ultimately learned nothing

      He’s learned he can do this shit and make money. It may not be a perpetual money machine. But he now has enough and will milk it for all that’s left. That’s what he’s learned.

    • @[email protected]
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      198 months ago

      And he’s getting rich off of it too. I mean, that’s his whole gain, right? Money! He’s given his soul for money. The whole community hates him, but at least he’s gotten rich now. I’m sure reddit’s annual founders parties must be a hoot.

      • Nytefyre
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        148 months ago

        For a group of so-called intellectuals and rowdy revolutionists, Reddit users seem to have a knack for taking it up dry than doing anything about their problems.

        I guess that is truly Reddit’s nature.

        • @[email protected]
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          78 months ago

          For a group of so-called intellectuals and rowdy revolutionists

          Those were the early days of Reddit. They’re long gone now that everyone has joined. Those so-called intellectuals and rowdy revolutionists have now abandoned Reddit. It’s mostly just the sheep left there now.

          It’s the same story with Twitter.

        • @[email protected]
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          18 months ago

          Well, it’s dort of an anti-survivorship bias. Those that still sick around seem to not care even if it gets as bad as the other Corpo sites.

      • AwkwardLookMonkeyPuppet
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        38 months ago

        What does he care if a bunch of people that he thinks are losers hate him? He’s sitting on his private yacht, anchored just off his private country club, and eating lobster in the hot tub. He’s a major world player now. He doesn’t give a fuck what reddit users think of him.

    • mesa
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      8 months ago

      Oh the irony getting removed by a mod here. Although its probably in the mod logs somewhere with an actual reason :)

      • @[email protected]
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        68 months ago

        actually it’s not … An admin banned OP (troll account). Seems that no record of comment exists. Kinda a bug in the Lemmy software where logs of banned accounts aren’t stored, or at least I don’t know how to see them.

    • AwkwardLookMonkeyPuppet
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      58 months ago

      What do you think he would learn? He got like $190 million dollars in compensation last year, broke the protest, and only lost a small fraction of users. He doesn’t view the site with the same love that we did. It’s just a business to him, and he’s just a soulless executive.

  • @[email protected]
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    588 months ago

    I’m calling bullshit on any user count they release. The site was filled with bots even when I still used it. People kept complaining about “karma farmers” as if there were users who repost popular content. It has always been largely Reddit’s own bots too keep new users entertained and recycle popular content so that it reaches as many users as possible. They turned this up to 11 before going public.

    Now that they no longer provide an API, they are free to make up any fake metric they want to try to pump up their worthless stock.

    • Blaze (he/him)
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      118 months ago

      I’m very doubtful too. I look at “active users” stats, and for every sub at every time it never goes above a few hundreds.

      The millions subs numbers are bs

    • NostraDavid
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      48 months ago

      People kept complaining about “karma farmers”

      I remember the “Reddit is just you, me and /u/karmanaut” meme from 2008. He was the original “karma farmer”. It was a problem since the early days due to how they setup Reddit as a system. It just enforced his behaviour.

    • @[email protected]
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      8 months ago

      One of the really popular subs - with hundreds of posts per day - cracked down on bots and nothing was posted for two days afterwards. Can’t recall which sub it was, It was WholesomeMemes. I caught wind of that a few days later and it was truly a ghost town. Even now they’ve only got something like 5% of their pre-bot-ban traffic back - about 4-6 posts a day.

  • @[email protected]
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    148 months ago

    How can the demise of reddit be hastened ? Its bloated corpse clogs up the pipes of the internet still.

  • mesa
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    298 months ago

    I remember when they kicked mods off their platform when the subreddits went private on the API retaliation. Now quite a few are on here. Meanwhile, some of those subreddits are still having issues moderating.

    Personally I think mods should be rotated once in a while by the community instead of giving power to them indefinitely on communities. But reddit really messed up there. Some mods are mods of hundreds of subreddits which is silly and unsustainable.

    • @[email protected]
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      38 months ago

      Could moderation be handled democratically with votes and such? Create a system with central authority and you’ll just get people trying to be the central authority.

      • skulblaka
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        18 months ago

        You end up with the problem of Who Watches The Watchmen all the way down in infinite layers. We don’t really have an inherently trusted party here that could arbitrate a vote. Unless you try to do something funky with blockchain, but I couldn’t tell you about that, that isn’t one of my spell schools.

    • Altima NEO
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      128 months ago

      It’s such a mess. I mean spez is an ass, but some of those career mods were just as bad. Moderating hundreds of subs because they enjoy the power. And you can tell that was the case when they’d harass random people because they did some little thing that upset them.

      • mesa
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        38 months ago

        Yep. If they were periodically replaced, then the communities might have a better mod (or at least a less burnt out one).

  • @[email protected]
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    48 months ago

    For a site that says it doesn’t care about reddit, there sure are alot of posts about it.

  • Beaver [she/her]
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    608 months ago

    I’m trying to upvote as many Lemmy posts as I can find on the Reddit search function to hasten the demise of the pet project of Spez since the third party apps are up to snuff now!

    • @[email protected]
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      228 months ago

      Let’s hope more people will join the fediverse so we can all stop feeding our data to these greedy companies.

      • Beaver [she/her]
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        28 months ago

        I like my transparency, third-party apps, community and open source nature of Lemmy.

      • tired_n_bored
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        8 months ago

        Tbh I doubt companies would stop scraping data. They wouldn’t care to respect the ToS (they never did) and feed in their AI models all the Lemmy posts and comments they can find. Still better than Reddit willfully selling these info

        • @[email protected]
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          8 months ago

          They still can’t game it for engagement optimization to that extreme, not like the closed loops of monolithic sites.

      • @[email protected]
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        68 months ago

        You don’t think once Lemmy hits mainstream, companies won’t start polluting Lemmy and harvest data here?

        • Rob T Firefly
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          128 months ago

          As Lemmy users we always have the freedom to jump ship to a different Lemmy instance if the admins of the ones we’re on decide to sell the site out and/or let the polluters take over, or we can even start up our own Lemmy instance (with blackjack, etc.)

  • Mwas alt (prob)
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    258 months ago

    ngl i feel like reddit starting falling off after the api thing it became mainstream