• 6 Posts
  • 73 Comments
Joined 6 years ago
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Cake day: October 7th, 2019

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  • I mean I was talking about a used car sale, which doesn’t financially contribute to the company. It bothers me that people object to simply owning a Tesla (not buying) to the point that they feel like they have to get rid of one they already have. This mentality speaks to a sickness of identity which ties ones indicators of belonging to a commercial brand. I am not even talking about consumer choices like whether to shop at Amazon. I am talking about publicly visible choices like clothing, cars, watches. To suggest that these should communicate ones political alignment or disalignment is to buy into the idea of brand as identity.