The price of an individual YouTube Premium subscription is increasing by $2 to $13.99 per month in the US for new and current customers.

This price increase is live for new subscribers as seen on youtube.com/premium. Instead of $11.99, YouTube Premium now costs $13.99/month. Meanwhile, it’s $18.99 if you’re subscribing from the iOS YouTube app.

  • drifty
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    202 years ago

    ReVanced, ReVanced Extended and uBlock Origin will always be free :)

    • @[email protected]
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      22 years ago

      I’m unfamiliar but just read a bit. Are updates to the apk manual? Does the android app sync to a browser or desktop version?

      • drifty
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        12 years ago

        Yeah the updates are provided manually by people who build them, or if you do it yourself. What do you mean by sync?

  • glennglog22
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    102 years ago

    Worst thing to do if they’re also trying to block adblockers.

  • @[email protected]
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    92 years ago

    It’s weird that it costs so much when some streaming services are cheaper and they can afford to create content and youtube just pays its content creators a tiny bit of ad revenue.

    • Kyle
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      52 years ago

      To be fair YouTube pays them more for premium subscriber views.

    • @[email protected]
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      2 years ago

      Yeah, I can’t disagree honestly. The Disney+/Hulu/ESPN ad free bundle is like $20/month usd.

    • @[email protected]
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      52 years ago

      Probably because it helps a bit to offset their high losses for infrastructure (servers, bandwidth, storage, compute for compression, search, indexing and backups, electricity, networking, employee wages)

  • @[email protected]
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    42 years ago

    I just checked my subscriptions and my YouTube Premium is still grandfathered in at $9.99/mo from my Google Play Music subscription that included Google Red.

    Myself and family listen to music all the time, and YouTube without ads has paid for itself with dev tutorials, DIY videos and other educational stuff; I can’t run aBO on my TV. As soon as they find a way to kick me off my current rate, I’ll bail, but until then I can’t find a cheaper fit for my needs.

    • @[email protected]
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      22 years ago

      Same, that’s pretty much my break point for something like this. I use youtube a lot so I don’t mind paying a small amount to remove ads and still have creators get a cut, though I understand why others hate the system.

    • @[email protected]
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      112 years ago

      Hate to break it to you, but grandfathered accounts are all getting hit with the price increase emails now as well. I just got mine an hour ago. Thought I was safe since they promised back in the day to honor the 9.99 price… nope, they expect 13.99 soon, but are giving grandfathered accounts a 3 month extension as a “thank you” for their loyalty.

      • @[email protected]
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        62 years ago

        Whelp, here’s a toast to the future where the creators we enjoy can be supported through a more federated system.

        I don’t think there’s any way to beat YouTube’s infrastructure right now, and you can’t even replicate it without a steady supply of blank checks.

        Any geniuses out there know how to think of a system design that’s FOSS, competes with YT’s pay structure, and who knows what’s the best supply for that pay? I hate advertisements.

        How do we take the money that we already spend for subscription services and funnel that into some kind of pool to be equitably distributed to content creators?

      • StarServal
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        12 years ago

        “Thank you for believing in us. We’re now going to betray you.”

  • elgordio
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    52 years ago

    I wish they would offer an option without YT Music. I’m happy to pay for YouTube without adverts, but it annoys me that I’m paying for a music service that I don’t use and I reckon they only bundle it in to fluff the subscriber numbers for the service.

    • @[email protected]
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      2 years ago

      Yeah they keep changing the structure of the plan. Music used to be a separate package I think? That was years ago.

      I wouldn’t call it fluff though :P I (initially) got it specifically for the music, and that’s what gets the most use from my family :) I guess that doesn’t make it any less fluff for you though. I agree that it should be a separate package.

      • borkcorkedforks
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        22 years ago

        I have music or whatever it’s called now because I music and red together where the same price as just red. I still have it because I use YouTube more than streaming services like Netflix and don’t mind supporting creators I’m watching. I use some of the features of premium on the app on my phone and fire stick too which could be worked around but would be a hassle.

        For a vast majority of people who mainly view YouTube as a free service I highly doubt they’d be willing to pay $7 a month let alone $14. A large portion of their viewer base is kids and they aren’t going to pay. Maybe if they add stickers or whatever TikTok is going nuts over as part of the monthly sub.

    • @[email protected]
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      2 years ago

      I really doubt music is a serious expense, it’s basically just a shallow reskin of the main app. It’s like complaining YouTube Kids is bundled with premium.

  • @[email protected]
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    12 years ago

    Every new YouTube headline makes me feel better about hopping on the early bird pricing of Google Play Music.

  • @[email protected]
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    172 years ago

    People tell me oh youtube prem is reasonable but I know that yt is just going to raise the price bit by bit and everyone will accept it because they have no other option.

      • @[email protected]
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        2 years ago

        Don’t forget NewPipe for Android, Yattee for Apple devices, SmartTube for most Android TV boxes, Playlet for Roku, and Invidious for PC (if you don’t like Piped).

        The only (usable) platform I can think of without a ad-free YouTube client is maybe webOS for LG TVs.

        (some of these clients are also missing some features because they are new, but they should all be better for watching than the official app)

          • @[email protected]
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            12 years ago

            That too! I just don’t use it myself because I find NewPipe works well enough for me. However, I should still try it out eventually to see if I’m missing anything big.

        • redcalcium
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          42 years ago

          I just tried installing SmartTube on my Chromecast Ultra today and found out it can pair with YouTube revanced. This fixed my number one issue with revanced where the cast button is not working.

          • @[email protected]
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            12 years ago

            Omg really? Does that mean I can finally watch YouTube videos on my Nvidia shield again? I have to try this out now!

            • redcalcium
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              2 years ago

              You can enable it from settings -> remote control in SmartTube app. Also, if you’re using YouTube revanced, the cast button might be hidden because it was not functional. You can re-enable the cast button on YouTube revanced from revanced settings.

              When casting a video, you’ll have to open the SmartTube app in your Android TV first because it’s not automatically launched when you hit the cast button in YouTube revanced. If it’s in the background or not yet running, the video won’t play.

      • @[email protected]
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        2 years ago

        Front ends aren’t really an alternative option. You are still using youtube. Youtube will continue to try and stop ad blockers and shutdown these Frontends. Eventually they will be successful. The more inconvenient they make it to use these technologies the more people will pay for yt prem. The only option is to start making the very painful switch to alternative platforms.

    • @[email protected]
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      22 years ago

      As with all monopolies/cartels/prohibitions unsatisfied demand always finds alternatives. If the rules get in the way people circumvent them. Youtube premium price increases will create a bigger demand for ad blocking. Just as the balkanisation of streaming services and reduced value will return many people to piracy. The people who run these organisations are idiots who destroy brands and shareholder value to get short term attention and bonuses.

      • @[email protected]
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        12 years ago

        Youtubes changes are successful. Less people use ad blocker and more people are using yt premium.

        There’s so many people who dont want to constantly keep looking for work around and having their sites break etc. Once one person in their family buys yt premium then it makes sense for them to get a family plan.

        My issue isn’t with youtube running ads or charging for their service. My gripe is that they built their website as a free ad based service and out competed everything else based on that. Then they slowly ramped up ads and monetization once they had a monopoly and they won’t stop squeezing.

        In my eyes the only ethical solution is a distributed competitor where users can pay for the service of streaming videos but can’t be forced into a single vendor. For example if one peertube instance started charging to much then you could move to another.

        • @[email protected]
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          12 years ago

          I pay for Nebula but watch nebula creators on Youtube. Watching on Youtube boosts them in the algorithm and gives them a small share of premium and it is more discoverable. The problem with distributed alternatives is that using them would disadvantage creators on youtube which is their primary outlet. We may need to concede that unlike Reddit or Twitter that clearly can and should be replaced by distributed alternatives, Youtube has proven to be a natural monopoly and as such needs to be regulated to protect consumers and creators from monopolistic abuses.

          • @[email protected]
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            12 years ago

            I dont know how people would switch off youtube. Youtube would need to shoot itself in the head or even a chance of people leaving the platform. Maybe creators could unionize or a new form of media could dethrone it.

            When I tried Odysee I also did the same. I subscribed and viewed the videos on odysee but would pause and watch on youtube to save odysee bandwith and ensure that the creators I like that are pretty small wouldnt be hurt.

  • Ambiguous8651
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    22 years ago

    It’s been forever since I’ve used a paid YouTube subscription. I didn’t realize how much it has increased.

    YouTube Red – Family membership
    Billed Monthly starting Oct 21, 2017 $14.99

  • @[email protected]
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    122 years ago

    Oh no they remembered that us grandfathered in google music subscribers exist, so we’re getting a $4/mo price increase

    • Irina
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      72 years ago

      damn, i’ve been coasting on that for ages

  • @[email protected]
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    52 years ago

    Between rising prices and music disappearing from various services I canceled all my music streaming services and use Plexamp. Rip your own music and stream for free, all you need is a computer that stays on at home

  • @[email protected]
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    182 years ago

    Of course they are. Because literally everyone and everything is screwing all of us who aren’t super rich.

    • @[email protected]
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      42 years ago

      “We need to be inflation winners”

      Actual line from the C-level strategy meeting at my company.

      I’m fairly certain we’re not alone.

      Next; let’s talk about how recessions are made….

  • BrotherCod
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    522 years ago

    It’s just like the old adage that history repeats itself. All the streaming companies are starting to do the exact same damn thing cable did. They’re starting to bloat their own products and expense them completely out of normal working schmoes price bracket.

    The early 2000s was Paradise for cord cutters. The whole purpose of moving away from cable was the smaller individualized payments. Now if I want to watch all my shows legally I’m approaching cable tv package prices again. I’ll be damned if I ever get trapped into that cycle again. Now the streaming networks are bombarding us with advertisements that compare the cable was when I cut cord 20 years ago. And they’re slowly getting worse.

    • Zorque
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      222 years ago

      The early 2000s was before streaming was ever a thing. Netflix was still sending DVDs in the mail en masse.

      • pbjamm
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        72 years ago

        I just canceled the Netflix account I have had since 2002.
        They were great once…

    • Goronmon
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      252 years ago

      Still better than cable ever was. No long term contracts, extra fees on bills, tons of useless channels and tons of ads.

      I think people forget how bad cable TV actually is if they haven’t used it for a while.

        • @[email protected]
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          2 years ago

          They’ll probably go the way other big subscription services like MS and Adobe are. Annual commitment with monthly payments of x.99 or no commitment with monthly pricing of y + x.99

          I dislike that even more.

        • Goronmon
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          162 years ago

          I don’t see the value in complaining about things that haven’t happened yet.

          • @[email protected]
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            142 years ago

            The general direction that streaming services have been taking in recent times is clear, though: Raising prices, locking down account sharing, splitting up the content across too many different providers and introducing advertisement in cheaper plans. Sounds pretty cable-y to me.

  • @[email protected]
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    12 years ago

    Or…you can use a VPN and change your location to Turkey and see the price that you get after.

    • Mustafa AlbazyOP
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      12 years ago

      youll have to pay with a cc based in, say the UK, so they’ll automatically change your location back to the UK. doesn’t work anymore.

      • @[email protected]
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        12 years ago

        I actually recently just changed my cc info to another local cc and I’m still just paying like $2/month and I have a coworker that is still paying the same price to when she signed up in Asia.

  • @[email protected]
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    422 years ago

    I need to have a serious talk about this with my girlfriend. I didn’t realize she was paying so much for our YT Premium plan.

    These prices are getting ridiculous.

    • @[email protected]
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      222 years ago

      What are you guys getting for that money? I honestly don’t know. I just use either an ad blocker or the newpipe app.

      • @[email protected]
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        122 years ago

        While ad blockers are definitely a thing, I’d also like my favorite channels to get paid. And, honestly, it has to make money somehow – it might as well be off my relatively stable back

        • Alex
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          42 years ago

          I’m not so enamored with feeding the bloated behemoth that is Google but I do like the fact the revenue share with creators gets them more per view than they would with ad rolls. It’s a shame you still have to manually skip sponsorship sections on the mobile app.

          • @[email protected]
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            12 years ago

            I agree with you. In an ideal world, I would give 22 dollars to Patreon every month, they would scan my watch history and would distribute 20 dollars proportionally among the channels I watched without Google taking a cut.

            Then Google could drop the price of premium instead of raising it and keep that whole fee.

            • Alex
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              32 years ago

              That was the flattr model but it never really took off.

              • @[email protected]
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                12 years ago

                Wow, that’s actually exactly what I was wishing for. I think I’m going to toss in $10 and see how it goes

      • @[email protected]
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        192 years ago

        It’s a global solution, not just localized to specific areas. No ads on my account on my Xbox, PS5, Switch, Google Home speakers (YouTube Music), Fire TV Stick, Android TV, Roku, my roommate’s Roku, or anyone else’s devices anywhere else, in addition to places like my phone and PC where I just use uBlock Origin.

        In addition, I’m actually just splitting the family plan across three people, so it’s like $7.64/mo, which isn’t bad.

        • @[email protected]
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          72 years ago

          Yeah with that many devices that’s worth the ease of use for the price. I’m surprised they don’t block more than one device.

        • DuckGuy
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          92 years ago

          For YouTube, uYou+ blocks ads and sponsors.

          For YouTube Music, YouTubeMusicUltimate blocks ads and sponsors, too.

          Anyone can sideload those relatively easily. Still, if you don’t want to bother with this, you can find apps on the AppStore that do pretty much the same thing, like Yattee or Video Lite (there’s a paid subscription for this one but if you block ads at the DNS level you won’t see anything.)

        • @[email protected]
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          102 years ago

          I use safari with adguard + sponsor block which lets me airplay videos to the TV. I don’t even have the YouTube app installed. No need to try and set up smarttubenext or whatever on the TV.

          • @[email protected]
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            12 years ago

            I guess you need an Apple TV for that as well?

            Airplay seems pretty useless to me overall as I don’t have anything it seems to want to connect with. Sadly.

            • @[email protected]
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              22 years ago

              My TV has airplay support built into it so I haven’t needed to get an Apple TV. But you do need an Apple device to use Airplay.

              • @[email protected]
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                12 years ago

                Yeah have lots of apple devices but never a TV with airplay. They all seem to have Chromecast where I live.

                Guess I’m buying the wrong TVs :)

                • @[email protected]
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                  22 years ago

                  What brand do you have? If they have Android TV they seem to usually have airplay support too, but you need to go into settings and then get your Apple device paired with the TV to get airplay to start working.

          • @[email protected]
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            22 years ago

            Are you able to cast at 4k or 1080p? I used to have youtube premium but moved to the same setup on my phone; ad blocker, sponsor block, youtube mobile, cast to tv. My one issue is that the youtube player only lets me select up to 720p for stream quality, and that doesn’t look fantastic on a tv.

            • @[email protected]
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              22 years ago

              Looks like it is up to only 720p. Never been bothered by it myself for the type of content I’ve air played. Not ideal for movies or TV shows though.

              • @[email protected]
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                22 years ago

                I tend to only listen to youtube videos and only cast them when I want to be able to see the images, since I mostly watch history videos.

                I did notice the other day that with an iPad I can select 1080p, which is perfect! I’m not sure what exactly is causing the difference, maybe youtube sees safari on an iPad as different somehow, but that’s solved my one little issue I had.

      • @[email protected]
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        62 years ago

        The big part for us is the multiple users, and not under a single home location.

        My girlfriend, myself, her kid, adult daughter. That ends up being a fairly decent value proposition considering we’re pretty invested in Apple devices. There aren’t a lot of solutions to remove ads, and we take advantage of both the music and video sides of things.